| "Glazes of Glory: A stop there means original recipes... and spanking new notions." |
| ~Daily Candy Atlanta, May 18, 2006 |
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| "The restaurant's concept is to provide quality gourmet American cuisine, fresh ingredients with fast service - less than ten minutes for under $10." |
| ~Hudspeth Report, June 2006 |
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| "Affordable prices and quick service are increasingly important to diners, a fact that hasn't escaped Pierre Panos. His promise is great food for less than $10 in less than 10 minutes." |
| ~H.M. Cauley, Atlanta Journal-Constitution, September 21, 2006 |
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| "The premise of Fresh 2 Order, cuisine for under $10 in less than 10 minutes, is an awesome one. Compared to most of the bumbling competition, f2o's unique salads with what the company refers to as "protein additions" and their calorie-conscious and delicious 3/4 plates make them clear winners." |
| ~ Knife & Fork, October 2006 |
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| "We are at the top of fast-end casual. No one else is even close to what we do. We make gourmet food in under $10 in under 10 minutes...We've been blown away by the response - we've had triple the anticipated volume." |
| ~Jesse Gideon in The Sunday Paper, October 8, 2006 |
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| "...Fresh to Order is a great-looking space. The first words that come to mind when you walk through the door are 'Los Angeles.' It's a glitzy semi-circular space with an open kitchen, lots of windows, warm lighting and a menu that reminds me of the early days of Wolfgang Puck Express in L.A." |
| ~Cliff Bostock, Creative Loafing, November 23, 2006 |
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| "Best New Salad Place - Fresh to Order. Tasty homemade dressings (including an almost calorie-free fresh lemon an herb), wonderfully fresh greens, distinguished toppings ranging from bourbon-grilled salmon to chilled lime shrimp, and ultra-generous portions displayed on unusual, long platters render the salad experience memorable in this well-named newcomer." |
| ~Atlanta Magazine, Best of Atlanta, December 2006 |
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| "Breaking the Rules: f2o is tearing down the walls between fine cuisine and frugal customers." |
| ~Allison Weiss Entrekin, Atlanta Sports & Fitness, December 2006 |
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| "Gourmet salads, hot-pressed sandwiches and '3/4' plates (meaning larger entrees) possess savory-smoky-sweet nuances that are chef-driven but commuter friendly." |
| ~Go, Airtran In-flight Magazine, December 2006 |
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| "Owner Pierre Panos and corporate chef Jesse Gideon know what they're doing... At f2o, or Fresh to Order, the oversized salads, hot-pressed paninis and entree plates are all delectable." |
| ~What's Hot? Julep/Atlanta Jewish Times, January 2007 |
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| "A new franchise concept is proving that speedy service doesn't necessarily correlate with greasy calories. Fresh to Order, or f2o for short, dishes up wholesome salads and panini sandwiches fresh and fast. No pricey check, no lengthy wait. The deal is a meal under $10 in less than 10 minutes." |
| ~Suzanne Kayes, Points North Magazine, January 2007 |
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| "There is nothing not to love about a place that pledges "cuisine for under $10 in less than 10 minutes" and makes good on its promise by delivering fresh, abundant salads and perfectly proportioned entrees to your table in record time." |
| ~Christiane Lauterbach, Atlanta Magazine, February 2007 |
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